Industry Blog: global branding & marketing insights for international firms, by Van Zyl Connections.

The Psychology of Branding: Why People Buy Stories, Not Logos

The Psychology of Branding: Why People Buy Stories, Not Logos

Van Zyl Connections
Published on: 20/10/2025

A logo may spark recognition — but a story builds belief. In today’s competitive global market, brands no longer win by design alone. They win through emotion, meaning, and connection.

Brand Strategy & Consumer Psychology
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How to Build a Brand That Resonates Globally: Storytelling & Design Principles for 2026

How to Build a Brand That Resonates Globally: Storytelling & Design Principles for 2026

Van Zyl Connections
Published on: 10/10/2025

Explore how to craft a brand that resonates globally through storytelling and design trends for 2026. Learn key principles and trends shaping international brand success.

Branding & Design
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